This can inform your strategy and highlight opportunities for growth. Always compare options for affordability and comprehensive features to find the best fit for your needs. This is quite a long list of SEO Anomaly Google ranking factors—too long to memorize and remember. So, in a way, EAT is the combination of multiple Google ranking factors working together. In this section, we will cover the entire list of 200 known Google ranking factors. Website security is one of the trust factors and directly impacts your SERP rankings.

For instance, one way to improve your WordPress website loading speed is to use a CDN (content delivery network). CDNs can speed up your content load times for users around the world. By matching your content with search intent, you can answer these questions and create content that people are most looking for. For instance, in some cases, Google displays mostly videos and infographics in the top results. This means you should create a video or an infographic for the best chance of ranking for those keywords.

#24 – Number Of Outbound Links

A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. The content on your web pages should be informative and relevant to your target audience. You can use Google Alerts to help you track when and where your brand is being mentioned online.

If your SEO agency hasn’t optimized these, you’ll likely lose out in rankings. If your business doesn’t rank well, you’re losing potential customers to competitors. By 2025, businesses are expected to spend over $100 billion globally on SEO to stay competitive. Google treats HTTPS as a ranking signal as part of a whole measure of page experience.

SEO Ranking Factors to Increase Web Traffic in 2025

The indexed database acts as a library containing all the discovered pages, enabling search engines to retrieve relevant results quickly. Becoming proficient in SEO requires understanding the inner workings of search engines. SEO means optimizing your website to rank for keywords and phrases relevant to your business. The number of Google reviews a local business receives, and the sentiment of those reviews, have a notable impact on their ability to rank in local results. Follow/nofollow tells search engines whether links on the page should be followed or nofollowed.

Solutions for Improving Load Times

• Website owners should prioritize delivering a seamless and consistent experience across devices to cater to the diverse ways users access their content.
• Alt text (alternative text) provides a textual description of images, which is essential for search engines to understand the content and context of the image.
• Above all, you should take care to avoid “black hat” SEO practices, which are dishonest or unethical attempts to game search algorithms and artificially boost rankings.
• Reach out to local newspaper websites whenever you have anything interesting going on (like a grand opening or fundraising event) and encourage them to link to your site in the write up.

By employing the strategies outlined above, you can enhance your site’s authority, improve its search engine ranking, and drive targeted traffic to your website. Technical SEO refers to the process of optimizing the technical aspects of a website to improve its visibility and ranking in search engine results. In summary, backlinks play a crucial role in SEO by helping to improve site ranking, increase search marketing visibility, and establish authority. Earning quality backlinks through valuable content creation and ethical practices is an important strategy for any site looking to improve its SEO performance. Backlinks are one of the most powerful ranking signals and continue to be a top-ranking factor in 2025. When high-authority websites link back to your site, it signals to Google that your content is valuable and trustworthy.

While writing more words to stretch out the size is never advisable, if a subject calls for depth, give it depth. Now let’s dig down and see what optimizing content for SEO really means. The downside is that you need to make another version of your site following AMP’s guidelines. If you’re running a WordPress site, you can set up a sitemap via All in One SEO. However, this is impractical for larger sites with hundreds of pages, so you’ll likely want an SEO tool to help you out. Before improving your SEO ranking, you’ll need to know your starting point.

Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about. You can also see the exact keywords that people use to find your content… and where you tend to rank. When considering search intent, SEOs focus on producing text-based answers, overlooking visual search intent.