An internal link is a link from another page on the same website. You can view external (outbound) links on any page with Ahrefs’ SEO Toolbar. Click on the number of backlinks to pages with links to your competitors.

• Search engines use automated bots called “crawlers” or “spiders” to scan websites.
• The better the experience your site provides, the higher your website can rank.
• Internal linking is crucial to keeping leads on your page longer.
• Add your own expert insights and unique experiences to differentiate your content from every other piece on the same topic.
• On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO).

Which attribute of an image is important from the SEO point of view?

Proper headings improve readability and help search engines understand the structure of your content. Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential.

📝 33. Check Spelling And Grammar

You can also use them to research the keywords you already have on your radar. The first, non-negotiable step toward creating SEO content is to find out what terms your audience is searching using search engines. Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. So it’s not all about structured data (aka schema markup), identifying crawl errors or optimizing content alone – these seemingly trivial elements are also worth your time and effort.

Advanced On-Page SEO Tactics

Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone. Each page should have a unique H1 that describes the main topic of the page, this is often automatically created from the title of a page. As the main descriptive title of the page, the H1 should contain that page’s primary keyword or phrase. You should avoid using header tags to mark up non-heading elements, such as navigational buttons and phone numbers.

The determining factors for domain authority are things you can’t influence. By optimizing the images on your site, you’ll keep your site running quickly. Seeing as page speed factor is one of the most important ranking factors, it will help your site greatly. WebFX’s on-page SEO services include helping you develop a mobile-friendly website through responsive web design.

That means consumers may be discovering your site through your images. In order for them to do this, SEO Anomaly though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.

You have the option to add a longer bio that will appear there. This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image. AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will display in search results, than the one on your page.