The Semrush Academy features dozens of free courses and certification exams. Paid plans include keyword research and suggestions, competitor keywords, SERP lookups and tracked keywords. The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will better serve those with more intensive SEO needs. SEO tools will check your website for compatibility with SEO (search engine optimization) and point out any issues by displaying the metrics.

• Copywritely is ideal for content managers and SEO specialists who need to systematically improve existing content rather than create new material from scratch.
• On the other hand, sometimes the tools don’t have a flexible pricing model, and you have to pay for something you won’t use.
• The tool offers a 14-day free trial, and paid plans start at $29.99/month.
• Furthermore, I can submit my sitemap, monitor index status, and even analyze how specific keywords perform over time.
• ContentKing is a real-time SEO auditing tool that offers 24/7 monitoring and alerting, so you’re always on top of the latest changes your site undergoes — all before search engines know.
• Mastering SEO optimization can be hard, especially if you’re just starting out.

Ubersuggest: Keyword Tracking Tool

She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 BHS Links online marketing influencers to follow in 2016. SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. We wanted to give a quick shout out to these people for their hard work to help websites rank better and convert more.

Historical Data

We test and review software products based on an independent, multi-point methodology. If you use our links to purchase something, we earn a commission. These tools are typically software-as-a-service (SaaS) applications that can be used online for a monthly fee. With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things. Fat Rank is a great Google Chrome extension that helps you find out where your site ranks on Google.

Rankings and traffic through search engine optimization

Note that plans come with a 20% discount if paid for annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. When it comes to optimizing your website for search engines, using the right SEO tools is crucial. There are many options available in the market, but not all of them are created equal.

It is used to identify the keywords that companies are bidding on using Google AdWords. The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support. Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out. This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated.